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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. Guerilla News Network. Bloglines My RSS Subscribers. Being an anthropologist takes a certain mindset. Dohiyi Mir.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. The professional services firms, such as Ernst & Young and KPMG, are piloting PPI programs.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. The professional services firms, such as Ernst & Young and KPMG, are piloting PPI programs.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

I first got interested in the idea of bottom-up personal knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. Guerilla News Network. Bloglines My RSS Subscribers. Crooks & Liars. Dohiyi Mir.

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Your website sucks

Biznology

Are you using a service like SquareSpace , TypePad , or WordPress.com? or change either your web hosting company or Internet service provider —or both! Can your products and services be replaced by a robot? Finally, do you have an RSS feed? We, the other half, need to use asynchronous guerilla tactics.