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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100
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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. He sent me back to find out why practitioners didnt know how to use the resources effectively.

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How to Save the World

Buzz Marketing for Technology

BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. Bloglines My RSS Subscribers. great finds: resources,blogs,essays, artistic works. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Working Smarter. Abuddhas Memes.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. Bloglines My RSS Subscribers. great finds: resources, blogs, essays, artistic works. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. . · Art/Photography.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

BLOGS & RESOURCES I READ. World Resources Institute. Guerilla News Network. Who subscribes to your RSS. great finds: resources, blogs, essays, artistic works. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Creative Works. Abuddhas Memes.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. He sent me back to find out why practitioners didnt know how to use the resources effectively.