article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

article thumbnail

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

If there is only one person who will be the face of your brand, it's important to anticipate common reporter questions and have canned answers prepared. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate. Image source: HubSpot. How do you measure success? ".

PR 95
article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <