Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Media training. Many companies and brands in the public eye undergo media training. In the example below, the Kardashians attend media training to practice answers to the most controversial questions reporters ask them.

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PR Paid Search Agency Advertising Agencies Ad Agencies 98

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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Planning Effectiveness Work Management Marketing Management 100

Hubspot

FEBRUARY 9, 2017

Use things like holidays and seasonality to your advantage -- for example, brands can use a holiday like Valentine’s Day to transform something that’s typically part of the “daily grind,” like a train station, into pop-up date night environment. But that’s not limited to B2C brands. Google once creatively pulled this off with Zappos.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Hubspot

MARCH 20, 2017

Indoor Guerilla Marketing. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. The big takeaway: It's okay to get a little sentimental with guerilla marketing.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Hubspot

APRIL 5, 2017

4) Metro Trains Melbourne (Dumb Ways to Die). Metro Trains' Chloe Alsop explained, "We kept coming back to the same thing: it's really hard to get hit by a train. While the line might not have sparked the global frenzy the original $74 dress had, Roman Originals showed the marketing world that virality can happen to anyone.

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Viral Marketing Brand Identity Branding Paid Search Agency 78