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What is Marketing Intelligence?

TrustRadius Marketing

In general terms, we can break the benefits of marketing intelligence down into a knowledge trident that involves self-discovery, market understanding, and customer understanding. Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Here are the different duties of a marketing director: Conduct Market Research and Analysis. Market research is a vital component of business strategy. Here are the best channels to hire a director of marketing for your company: Use LinkedIn. What made you you choose marketing as a career?