Growth Marketing Loyalty Marketo Sales Management 
Golden Spiral
APRIL 1, 2022
The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing.
Strategic-IC
NOVEMBER 25, 2020
Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.
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Strategic-IC
NOVEMBER 25, 2020
Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc.
Adobe Experience Cloud Blog
OCTOBER 2, 2018
In this blog, I’ll examine some benefits of combining AI with your marketing automation, best practices of deploying the technologies together, and predicted trends to look out for. Benefits of Combining AI with Your Marketing Automation. This often takes a lot of resources to operate the marketing technologies stack.
Adobe Experience Cloud Blog
OCTOBER 22, 2015
Author: Lauren McCrea “Managers tend to pick a strategy that is the least likely to fail, rather than a strategy that is most efficient… The pain of looking bad is worse than the gain of making the best move.”. So, he launches an email and SEM campaign in August to market A’s tickets to that segment.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Marketing was the “owner” of email, controlling the keys to customer communication.
Marketing Insider Group
OCTOBER 16, 2021
But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship.
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