Adobe Experience Cloud Blog
JULY 3, 2018
When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Customer retention is mission critical for successful growth. Customer Lifecycle Stages.
Adobe Experience Cloud Blog
OCTOBER 2, 2018
However, combining AI and marketing automation can help you predict the right programs for the right people. Better Customer Experiences, Increased Loyalty, and Greater Customer Value. When marketers use AI with marketing automation, they create a superpower. Increase Ability to Drive Business Growth.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategic-IC
NOVEMBER 25, 2020
Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? By aligning Sales and Marketing on strategy, you can align behind common strategic goals. So what do these numbers look like?
Strategic-IC
NOVEMBER 25, 2020
Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. So what happens if you can achieve Sales and Marketing alignment? By aligning Sales and Marketing on strategy, you can align behind common strategic goals. So what do these numbers look like?
Golden Spiral
APRIL 1, 2022
The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. Marketing,” according to Marketo co-founder Jon Miller , “has evolved from being the department that throws parties and prints color brochures to driving pipeline and revenue.” The Data-Driven CMO.
Adobe Experience Cloud Blog
OCTOBER 22, 2015
As marketers get better and better at anticipating customers’ needs and targeting segments, some are arguing that we’re running the risk of being, well, boring. Nothing is quite as delightful and successful in driving loyalty than serendipity, otherwise known as “relevant discovery.”
Marketing Insider Group
OCTOBER 16, 2021
Former Chief Customer Officer at Marketo (now part of Adobe), Matt Zilli, explores this idea in a post titled The Power of Shared Beliefs. Increased measurability of marketing ROI has meant that marketing strategy is now an integral part of the overall business strategy. Customer loyalty. Brand mentions on social media.
Expert insights. Personalized for you.
134 
Let's personalize your content