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How to hire your first growth team

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team? Growth, as a function, is only a decade old.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 3 Every great marketing effort has multiple goals addressing multiple parts of the funnel. Marketing Qualified Leads Conversions. Sales Opportunities Conversion.

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The Ultimate Guide to SaaS Backlinks: Strategic SaaS Link Building

accelerate agency

For many SaaS businesses, especially startups, cracking the first page of search engine results isn’t just a goal but a priority. It’s how you raise brand awareness and drive growth. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”.

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The Ultimate Guide to SaaS Backlinks: Strategic SaaS Link Building

accelerate agency

For many SaaS businesses, especially startups, cracking the first page of search engine results isn’t just a goal but a priority. It’s how you raise brand awareness and drive growth. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”.

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Not just ChatGPT: AI workflows & tools for marketers

MKT1

Hearing from all of you on these topics led to a couple conclusions: Takeaway 1: Most marketers mainly use AI for writing and not much else Content creation and copywriting use cases were overwhelmingly the most popular in our recent survey. Here’s the full video from the Showcase or read on for why we love these tools.