Google and SERP - B2B Marketing Zone

10 Simple SEO Basics for Better Rankings

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SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). What is SEO? And one more thing.

Lead Scoring

Lead Scoring Lead Ranking SEO Top of Funnel

Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. Paid search is an ad format where ads appear within search engine results pages (SERPs) based on targeted keywords included in the search queries. PPC is the most common model of paid search advertising, largely due to its widespread use by Google.

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

B2B Marketing Zone

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10 Simple SEO Basics for Better Rankings

Digital Advertising Terms and Jargon Every Marketer Should Know

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