Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Don't just call and sell though.
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