Marketing Interactions

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Why Is B2B Marketing So Hyper?

Marketing Interactions

Just ask Google. He goes on to say, “The content presented is certainly unique to that individual – perhaps even addressing them by their name, title, and organization. Begging for unearned attention. Next thing you know, we’ll have hyper-experiences; and that just feels exhausting to think about. Oh, wait – those already exist, too.

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B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

Your content will need to connect those dots for the new division, not present off-the-shelf rationale that may not match up with the experiences or use cases of the company they work for. Google is only a browser tab away. They’ll review your solution, recommend it to their colleague(s) and give their reasons why to consider it.

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