Google, PPC, Web 2.0 and Wiki - B2B Marketing Zone

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

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B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. 237 posts from The Drama 2.0

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how to use social media - lessons from ama digital conference

B2B marketers are stumbling in the dark

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