Google, PPC, Psychographics and Sales Qualified Opportunity

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

Demand Generation Agencies

Demand Generation Agencies Google Paid Social Agency Paid Search Agency

Making Sense of Marketing Acronyms: Part 1

Bluetext

MAY 8, 2023

PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics.

Lead Ranking

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Making Sense of Marketing Acronyms: Part 1

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