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How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

To really stretch your SMB marketing budget as far as it can go though, you need to go in with a plan. Here are some categories to think about as you tackle your marketing goals: Establishing online presence: Website. Driving website traffic: Google Analytics (free with basic features!). Social Media. SEO software.

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How Demand Generation is Limiting Your Business Growth

ActiveDEMAND

Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Active campaigns collect reviews, testimonials, and general feedback. This will differentiate their brand and business from competitors.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. A: Rethink.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Does Google Instant Generate Query Shares?