20 Conversion Optimization Tips for Zooming Past Your Competition
Unbounce
OCTOBER 1, 2018
You can also import your data to Google Analytics to view the effects on key segments. Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test. Multivariate test.
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