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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. Unfortunately, this platform does not exist—though I’m sure many parents would pay millions to have these insights. New customer marketing. Managing the Agenda and Process. Setting an Agenda.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100
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Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

Is there any show that B2B marketers connect with more than The Office? DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret. Did you tweet your New Year marketing resolution and wonder if it went unnoticed?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.