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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

You can read more about the process and benefits of B2B marketing automation here. 2020 B2B Marketing Trend #2: Data Reporting and Visualization. Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Digital Marketing. Trade Shows.

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Top 4 B2B Marketing Trends

The Marketing Blender

You can read more about the process and benefits of B2B marketing automation here. B2B Marketing Trend #2: Data Reporting and Visualization. Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Digital Marketing. Trade Shows.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

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Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. How many qualified leads.

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Webinar Recap: How to Develop a Successful Content Marketing Program

Hinge Marketing

Both large firms with ample talent for writing, producing, and promoting content along with a healthy marketing budget, as well as small firms with very limited resources struggle with determining how to formulate a successful, sustainable B2B content marketing program. Why the struggle?