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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

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ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. This is the safest solution at the moment, but make sure your testing tools support server-side bucketing and segmentation. Google Analytics Reports.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

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Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. On the off chance you get some conversions, be prepared to deal with discrepancies between the Ad Manager and your Shopify backend. Mail Privacy Protection (MPP) has made sure of that. Growing a business isn’t easy.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. On the off chance you get some conversions, be prepared to deal with discrepancies between the Ad Manager and your Shopify backend. Mail Privacy Protection (MPP) has made sure of that. Growing a business isn’t easy.