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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. Plus you can research trigger events with Google. Here’s an example of Loopfuse Marketing Automation.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. LeadLander is one of the most mature providers of what they term "real-time customer intelligence."

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.