Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
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AUGUST 24, 2022
” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Instead, we get biases validated and made available for everyone to use as the “truth” just because it’s in a pretty set of slides. Wikipedia definitions to level the playing field. What’s the Problem With Personas?
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