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Customer Experience Matrix

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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. I put "social CRM" in quotation marks because I personally am not quite sure what it really means.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( Salesforce.com ). Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.