Customer Experience Matrix

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8 million $1.6 million $1.6

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Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. As a point of reference, Constant Contact says it is used by more than 400,000 organizations, compared with maybe 10,000 for all marketing automation systems combined.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. Marketing among very small businesses is often limited to a bit of local advertising and a Web site.