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How to Think Like an Investor to Win at Content Marketing in 2020

Single Grain

They don't even think about doing proper link building. You do some basic keyword research and even get your CEO to allocate a small amount of your marketing budget to your content endeavors. . marketing-related keywords (which also makes it their highest traffic-driving page). The Old Approach to Content Marketing.

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SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Content marketing is the best way to build your authority and relevance on-site over time; you’ll have the chance to choose topics and optimize for keyword phrases your target audience will use, and simultaneously create content that proves your authoritativeness on the subject. Off-site optimization (link building).

SEO 111
article thumbnail

SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

seo.co

Content marketing is the best way to build your authority and relevance on-site over time; you’ll have the chance to choose topics and optimize for keyword phrases your target audience will use, and simultaneously create content that proves your authoritativeness on the subject. Off-site optimization (link building).

SEO 98