KoMarketing Associates

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Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Youtube.com/GoDaddy”) is the call-to-action. Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial. We puzzled over how to categorize questions for a while.

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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

A classic example of this is Gawker’s 2011 story on Bob Parsons, the founder and former CEO of GoDaddy. Combine this with their blatant sexist ads, and GoDaddy’s executive branding problem turned into a company-wide brand sentiment problem. Many customers protested by dropping GoDaddy in favor of other hosting and domain companies.