PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

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Buzz Marketing for Technology

JULY 9, 2008

GOYAMI: search engine marketing. Future Tense explores how the modern work “place” is evolving and adapting to new trends, technologies, and economic factors. Emergence Marketing. Small Business Trends. IDEAFLOW: creativity + innovation. IN THE PIPELINE: drug discovery. MANY-TO-MANY: social software. Smart Mobs.

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