Generation Google iProspect Media Plans 
NuSpark Consulting
JULY 2, 2010
Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. The above is true of a b2b message as well.
Industrial Marketing Today
JUNE 8, 2010
Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.
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