Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask?

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

Google+ is an island of misfit toys

Biznology

Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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Spending more time on SEO than adding value to Google?

Biznology

asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.

4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. recommend doing research in Search Console, SEMRush, and Google Keyword Planner to not only find out what terms are driving to your site, but also what your audience is searching on. Revenue increased for 24% of businesses when they utilized social media for lead generation.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.

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The Anatomy of a Lead-Generating Website

Hubspot

That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?). In this post, we'll cover the most critical components of a website optimized for lead generation. The Anatomy of a Lead-Generating Website. 1) Lead generation forms. Create an account?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. The post Close up, nobody is normal: Generation clash or ageism? Why They Clash. Boomer. Gen X. Millennials. Training .

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). You can also use tools like Twitter, LinkedIn and Google Alerts. As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you.

How to Generate New Keyword Ideas

KoMarketing Associates

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. The problem with the Google Tool is you won’t get these longer tail terms.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

8 Best Practices for Using Google AdWords

Salesfusion

Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Marketing Insights.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation Online Advertising Web MarketingDirect mail is traditional offline marketing.

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How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

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Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.  Below from Google: Configure your Salesforce account.

How to Thrive in Google’s New Mobile Search Index

Modern B2B Marketing

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device. In addition, Google’s Search Console provides a good resource for both desktop and mobile issues.

Google+ changed my life and it can change yours

grow - Practical Marketing Solutions

In fact I was the fifth generation to work in a coal mine. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. believe that Google+ probably saved my life. Google+ is like the Swiss Army knife of social media. Google Plu

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Google Review Count: 381,000.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. How to Fix It.

Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Maybe not as a casual everyday user, per se , but surely if you want to become brothers with Google, just as  Charlie Babbitt , played by  Tom Cruise , discovered. So, I chose www.gerr.is.

Creating value & new opportunity with Google Helpouts

Confluent Forms

Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to provide their time for free, or at a per-minute or per-session rate. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. So I set the rate to free.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here Google My Business registration leads to Google+ page optimization.

Tools that help generate blogging ideas

Biznology

Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas. Google Trends. Quora. Portent. Get the idea now? Soolve. Summary.

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Busting the Top 3 Google AdWords Myths

Hubspot

If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. How much money do you think Google makes in one day on AdWords alone? $1 million? $10 million? AdWords

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on the one thing Google is focused on.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Focus on the one thing Google is focused on.

20 Handy B2B Lead Generation Resources

B2B Marketing Insider

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

Demand Generation Checklist for Safe Blog Redesigns. Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). Make sure you also have Google Webmaster Tools access – it will give you incredible insight for your top ranking content and organic keyword search data. By the way, we fixed this one already.

Why your business needs to claim its Google Places page

Confluent Forms

Google Map on iOS (Apple) or Google via their Android phone. Your Google+ Local Page information. Google Places is now Google+ Local This part may be confusing, but Google used to have a service which is still operational called Google Places. Move past anything you may or may not have heard about Google+. Immediately.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

Demand Generation Checklist for Safe Blog Redesigns. Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). Make sure you also have Google Webmaster Tools access – it will give you incredible insight for your top ranking content and organic keyword search data. By the way, we fixed this one already.