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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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Should Writers Fear the Rise of Video?

Hubspot

In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. I love Eddie Shleyner's idea of simplifying Wikipedia paragraphs to be more concise. And don't be afraid to go against the grain with a contrarian opinion.

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B2B Category Creators Episode 2 Transcript

Metadata

Gil Allouche: Sometimes Wikipedia and people pay some consultant to do a Wikipedia page, but I see what you’re saying. That came out way before there was a category in like Gartner and Forrester in the standard analysts. The likelihood of the best idea to come out of it is very small, in my opinion.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic! report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 0160; Enough said. Tweet This!