Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.
Full Circle Insights
MAY 20, 2022
Gartner estimates that a complex B2B purchase decision involves from six to 10 people. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. Marketing Attribution and Funnel Metrics Are Still the Key. Intro to Full Circle Campaign Attribution.
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