SnapApp

OCTOBER 17, 2019

Marketers who send all their leads to sales often believe that if prospects are willing to share their company email address (through any channel), your sales team has a shot of selling them on your solution. However, marketers can combat the costly inefficiency that this system creates by only sending the best leads to sales.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Building a Solid Case for Attribution to the CMO.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Building a Solid Case for Attribution to the CMO.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. Is Marketing Really in Decline? So, to the larger point, is marketing really in decline as a function? Top 10 Reports Your CMO Wants from Digital Marketing. ABM Success Metrics.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 30, 2020

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. The old school view was that marketing is more art than science, so it’s hard to measure. .

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59