Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Do I get SEO credit for using “top of the funnel”?) mid-market leadership may be up for grabs. lots of new vendors. We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

AUGUST 6, 2013

One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

DECEMBER 22, 2015

Since Salesforce.com can also capture lead source (i.e., original marketing program), Brightfunnel can build a complete chain linking marketing programs to leads to accounts to opportunities. They can compare performance over time, compare specific programs against an average, and see top campaigns by lead source.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120