30+ Word-of-Mouth Marketing Statistics You Must Know
EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. It’s technically part of the “dark funnel” where people are influenced by word-of-mouth first. Nielsen ] Millennials are 115% more influenced by word-of-mouth than traditional advertising.
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