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How AI Improves A/B Testing

FunnelEnvy

Advertisers have been trying to divine what people will buy for decades. Today’s marketers rely on A/B testing of digital advertising assets. Advanced Multivariate Testing: AI can handle complex multivariate testing scenarios involving multiple variables and interactions. Now, the problem is the opposite.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

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Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago. A lot of companies are using multi-channel marketing efforts, across a wide array of different networks, from social media to their website. B2B companies are keenly aware of this.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Learn More: 10 Best Social Media Marketing Books to Read in 2020.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness.

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20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

Create your marketing automation strategy Determine your lifecycle funnel Define the metrics you want to measure at each stage Map the Lifecycle Customer Journey Build your automations and workflows Conclusion What is SaaS marketing automation? Marketing is a complicated process that takes a lot of time and effort.