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100+ Tools Content Marketers Really Love

Content Marketing Institute

Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. But things are changing.