BOP Design

MAY 29, 2018

Advertisements in industry magazines are a great way to build up brand awareness and establish credibility. Overall, outbound marketing for B2B companies can be a great way to build brand awareness and fill the top of the sales funnel. Let’s take a look at why this is (and why outbound marketing is also valuable).

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

Content Marketing Institute

NOVEMBER 1, 2018

Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Optinmonster

AUGUST 27, 2023

First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. But things are changing.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95