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SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). When the top executives in your company present marketing results to the board, do they include impressions?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. And Facebook offers the advantage of catching these people outside of their typical work hours (score!). When the top executives in your company present marketing results to the board, do they include impressions?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. What technology isn’t providing actual value?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52