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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. 7) Optimized Advertising.

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6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Single Grain

billion hours through the use of chatbots by 2023, and predicts cost savings of $8 billion from the use of chatbot conversions by 2022: And Gartner predicts that by 2021, around 50% of enterprises will spend more on chatbots than on mobile app development. Dive Deeper: * How to Use Multicultural Marketing in Your Digital Advertising. *

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes. . Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), 3) Programmatic Advertising.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2%

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.