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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

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Understanding the New Roles in Marketing

Hubspot

In fact, according to Nielsen’s April 2012 Global Trust in Advertising report , 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical. Inbound Marketing Strategist.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

“With such a dramatic shift toward more personal, unsolicited marketing, 2013 will see much more targeted, segmented email campaigns aimed at delivering more relevant content to recipients. We’re all after the Holy Grail of online marketing: sales-ready leads. This is called “ Death by Marketing Automation.”.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Thanks for sharing good support information for B2B social media. In fact, social media can be MORE transformative for a B2B company than a B2C company.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. For more information on Paul’s background visit his LinkedIn profile – [link].

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

You know, I found myself in that same scenario when I was working for somebody who had a very different business philosophy of, you know, Hey, I’m not giving you an unlimited amount of money for your advertising and your marketing, and that’s not going to happen, you know, fill your own darn funnel. How do I do that?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?