Full Circle Insights

FEBRUARY 28, 2023

6sense captures buyer intent signals across relevant, trusted B2B sources to provide visibility into in-market accounts actively researching seller solutions. This creates actionable insights and eliminates guesswork to help organizations more efficiently and effectively create and convert pipeline to revenue. 6sense.com.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 20, 2022

Gartner estimates that a complex B2B purchase decision involves from six to 10 people. They want to control the process, which often means doing their own research. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. Designing a Lead Lifecycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 8, 2021

So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

Research by KFF revealed the extent of racial and ethnic disparities in pandemic-related health outcomes among Medicare members. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

FEBRUARY 8, 2021

With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had little choice. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. CMOs: Now More than Ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52