What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples
Martech Advisor
MARCH 5, 2020
In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Map your existing funnel, which may vary based on your overall outreach and conversion model.
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