How to Build a B2B Marketing Strategy from the Ground Up
BOP Design
DECEMBER 10, 2019
Gather Resources. You may be thinking, “Wait, don’t I need a strategy before I gather my resources?” That is often how marketers go about building their strategy, but we recommend tackling your resources early on. As you lay out which channels you want to include (email, social, SEO, blogging, advertising, direct mail, etc.),
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