Forrester and Twitter - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

ViewPoint

Forrester

Twitter

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. 1 in providing the greatest business value to companies.

Paid Content

Paid Content Social Media Customer Surveys Paid Search Agency

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

Work Management

Work Management Marketing Management Planning Paid Search Agency

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

ViewPoint

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

Webinars

Stay Connected