Trusted Content Marketing Metrics to Get Leadership Buy-In
Content Standard
OCTOBER 22, 2015
In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report. Speaking to Management’s Sensibilities.
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