5 Reasons to use Emotional Analytics in B2B Marketing
Valasys
JULY 29, 2019
Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.
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