Forrester, Media, WOMM and Word of Mouth

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). higher brand awareness, 1.5x

Enterprise Management

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

JULY 29, 2019

Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics

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B2B Marketing Zone

How Customer Experience Management (CXM) will become Smarter in 2020

5 Reasons to use Emotional Analytics in B2B Marketing

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