Forrester Marketing Leads Multi-Channel ROMI 
Valasys
AUGUST 12, 2019
According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. . It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).
Valasys
NOVEMBER 4, 2019
Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.
Valasys
SEPTEMBER 13, 2019
B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. Being Wary of Brand Safety: B2B marketers need to be aware of fraudulent instances when it comes to programmatic advertising. An inventory is usually bought through a real-time auction.
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