Valasys

AUGUST 12, 2019

The ABM strategy is popular among enterprise-level sales organizations. The ABM funnel, when compared to the traditional marketing funnel, is flipped on its head. The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

SEPTEMBER 13, 2019

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. To combat this problem the marketers need to brainstorm to understand how they can integrate the key metrics resonating with their internal teams, ad agencies & ad tech, partners.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40