Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
The ROI Guy
JANUARY 17, 2011
It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. But up-front purchase price isn’t everything. Tailwinds for Marketing Automation Software - Insi. Is Marketing Too Busy?
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