Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
Tiecas
MAY 7, 2024
A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. But what about those loyal customers who ALREADY like your products and services? The four conventional stages of the industrial sales cycle—Awareness, Interest, Decision, and Action—may not hold true anymore.
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