Forrester Loyalty Rules VALS 
Content Standard
OCTOBER 22, 2015
In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. According to the report, 75 percent of marketers said they saw positive metric performance in the form of increased loyalty and reduced marketing and media expenses.
Convince & Convert
JULY 28, 2010
link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.
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